Apropos of our discussion about the form and function of typefaces — and their effect on the reader — this weekend I thumbed ahead to the end of a book I was reading to read the “note on the type.”
It was an unusual sort of thing for me to read — a memoir by the Japanese writer Haruki Murakami (The Wild Sheep Chase, etc) on his life as both writer and long-distance runner. It’s called What I Talk About When I Talk About Running.
There are some keen insights in this quirky book, which I recommend to you, on the connection between mind and body, but the quirkiest of all came not from the author but from the publisher’s staffer who wrote the “note on the type.”
This particular typeface, it read, was not based on any standard font but was a hybrid designed to impart a sense of “fluidity and grace.”
Like the runner, I suppose, but also like the writer?